I&F

Inno&Fashion Center SA

The location of the first Fashion Digital Lab is the Inno&Fashion Center SA, in Pura, Switzerland. The prestigious location is a hotbed of activity and well-known for enabling the most innovative brands in the fashion and digital world to maximize their potential.

Thanks to investment by Marco Di Pietro, CEO of IWISHU and former VP of Operations at Yoox.com, a second location is also planned for Lugano in 2017.

"Inno&Fashion Center SA was founded in 2016, thanks to private investment of over 1.5 million Francs, with the aim of accommodating talent and innovative digital start-ups operating in the fashion sector. It is our pleasure to support the birth of the Fashion Digital Lab in Pura and, together with a group of local entrepreneurs, we are planning to open another pole in Lugano in 2017, with an additional investment of 1.5 million Francs. The investment will be approved if NetComm Suisse Association confirms the opening of the Academy&Lab in Lugano, leading to the establishment of an important digital company in the Canton of Ticino”.
Marco Di PietroCEO of IWISHU | Former VP of Operations at Yoox.com

"Inno&Fashion Center SA was founded in 2016, thanks to private investment of over 1.5 million Francs, with the aim of accommodating talent and innovative digital start-ups operating in the fashion sector. It is our pleasure to support the birth of the Fashion Digital Lab in Pura and, together with a group of local entrepreneurs, we are planning to open another pole in Pazzallo, in early 2017, with an additional investment of 1.5 million Francs. The investment will be approved if NetComm Suisse Association confirms the opening of the Academy&Lab in Lugano, leading to the establishment of an important digital company in the Canton of Ticino”.

Marco Di Pietro | CEO of IWISHU | Former VP of Operations at Yoox.com
Marco DiPietro