NetComm Suisse Fashion e-Commerce Observatory

A permanent Observatory to track, analyse and reveal the very latest trends, data and information for the world of fashion and e-Commerce. The Fashion e-Commerce Observatory conducts qualitative and quantitative studies, commissions far-reaching research initiatives with a range of international partners and sets out industry-defining guidelines to ensure clear, concrete and actionable data is available for the sector.

The Fashion e-Commerce Observatory arms you with all the information you need to make smart decisions and grow your business.



A leading point of reference for all the latest stats, figures and trends in the digital and fashion worlds.


We commission, direct and conduct research about a plethora of topics relating to online fashion.


Collaborations with top research institutes make us a leading source of quality industry information.


NetComm Suisse and ContactLab

NetComm Suisse is a proud partner of ContactLab, digital direct marketing specialists. Leveraging its monitoring, analysis and data interpretation skills, ContactLab has collaborated with NetComm Suisse in the production of countless studies on a range of topics relating to e-commerce, helping Swiss e-commerce businesses make the right decisions and propel their companies towards success. With the ContactLab Fashion Observatory now located in the Fashion Digital Lab, you will be the first to benefit from the latest, most reliable research on all things fashion out there.

The Fashion e-Commerce Observatory aims to understand customers’ inclinations towards shopping fashion online, examining topics such as multichannel, digital and physical world integration, the luxury shopping experience, preferred payment and delivery methods, and much more. Ensuring you’re equipped with the tools to identify areas of development and pinpoint success. We are always open to new research ideas from Fashion Digital Lab residents. If you have a project in mind, tell us about it and we’ll consider it seriously.

The Fashion e-Commerce Observatory applies rigorous methodology to generate concrete data that will enable decision makers to deploy the smartest strategies. We design research to be as clear as possible, working with partners with proven backgrounds in data collection and analysis at international level. Research may involve surveys requiring cases defined on socio-demographic levels using analysis from the leading sources of official statistics, helping us to make international comparisons as well as specific, national comparisons among the Swiss cantons.

Study results are available for free to residents of the Fashion Digital Lab, ensuring you are always on top of the fast-changing trends in the fashion e-Commerce world. With international-scale research partners behind us, as well as an extensive network, the Fashion e-Commerce Observatory can guarantee greater accuracy and reliability in its results which translate into concrete benefits for all our members. These advantages are set to increase dramatically as we move to introduce a range of innovative ways to gather statistics in real time.